A new Japanese product means Dads can now BREASTFEED too


Content Editor / March 14 2019

It’s often said that fathers can do anything mothers can do – with the exception of breastfeeding.

Well, now that’s possible too thanks to a new Japanese product designed by a company called Dentsu which allows dads to “breastfeed” their babies by using a wearable device that holds milk or formula.

The product was showcased at the SXSW festival in Austin, Texas and is called the “Father’s Nursing Assistant.”

#fathersnursingassistant #sxsw2019
#fathersnursingassistant #sxsw2019


The device has two fake “breasts” and lets dads feed their babies and promotes skin-to-skin contact between fathers and infants. One side holds milk or formula and the other side contains the nipple system.

The device doesn't just feed the baby, it also tracks data about breastfeeding sessions and transmits the info to the father’s smart phone.

According to Dentsu, the device was created with “advice from pediatricians and babysitters, who say that babies tend to touch the breast with their hands when feeding and that the softness seems to sooth them, the product has been shaped to resemble a woman's breasts.

I found an invention @nickberardphoto may need soon! #fathersnursingassistant #dentsusxsw #onlyatsxsw
I found an invention @nickberardphoto may need soon! #fathersnursingassistant #dentsusxsw #onlyatsxsw


“As a result, a father can hold his baby in both of his arms, creating a deeper skin ship between them and enabling the baby to sleep peacefully in his father’s arms.”

While the device is not for sale yet, Dentsu say they hope the product will reduce parental stress and the burden placed on mothers.

Nicola Conville has worked as a journalist and editor for more than 20 years across a wide range of print and online publications. Her areas of expertise are parenting, health and travel. She has two children; Lucy, age eight, and Nathan, age five.

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