The trend started when Twitter user unclehxlmes shared a video with the caption “just cheesed my lil brother”.
He then admitted it WASN'T his little brother and he had just found the video online.
“It was very invasive for the family and I would like to apologise,” he wrote in an apology, posted to Twitter.
“I deleted it because it genuinely got way out of hand,
“I have spoken to the child’s mother and explained why I have deleted it.”