New trend: Getting glammed up to give birth

What do you think?

Content Editor / May 02 2019

Giving birth is a serious business, and generally the first photos taken show an exhausted but smiling mum holding her new bub.

However, an increasing number of new mums are choosing to apply a full face of make-up either before or during labour so they look perfect for those first pics.

Some women are even going as far to have waxes, blow-dries and even spray tans before giving birth.

I am thAt XXtra ass mom!😂💋 So this is why I've been gone for sooo long if you guys care or noticed. I'm officially a mommy!!👣💓 _____________________________ @hudabeauty #hudabeauty @shophudabeauty #beauty #hudabeautydesertdusk #laboranddelivery #labor #wakeupandmakeup #mua #makeup #makeupmemes #belleza #morphe #glamour #morphebrushes #glamlife #maquillaje #momlife #brows #simplemakeup #abh #hospitalmakeup #abhbrows #makeupslaves #muasfeaturing #pregnancy @inspirepregnancy #bretmansvanity @bretmansvanity
I am thAt XXtra ass mom!😂💋 So this is why I've been gone for sooo long if you guys care or noticed. I'm officially a mommy!!👣💓 _____________________________ @hudabeauty #hudabeauty @shophudabeauty #beauty #hudabeautydesertdusk #laboranddelivery #labor #wakeupandmakeup #mua #makeup #makeupmemes #belleza #morphe #glamour #morphebrushes #glamlife #maquillaje #momlife #brows #simplemakeup #abh #hospitalmakeup #abhbrows #makeupslaves #muasfeaturing #pregnancy @inspirepregnancy #bretmansvanity @bretmansvanity


It seems the rise in popularity of social media influencers, and our addiction to capturing and sharing every moment in our lives may play a part in this new trend.

Mums have been sharing images on Instagram of themselves post-birth looking picture perfect with hashtags such as #hospitalmakeup, #surgeryglam and #cameramama

One mum even went viral for doing a make-up tutorial during her 10-hour labour.

Three weeks ago at this time I was finishing up my makeup and getting ready for my princess #SofiaAlaya to make her appearance. Yes, I was doing my makeup while I was in labor! 😂😂😂 I was pausing during contractions and picking up where I left off once the contractions passed. I only packed some of my favorite products in my hospital bag... @morphebrushes 35O eyeshadow palette @marcbeauty remarcable foundation @hudabeauty @shophudabeauty lashes in "sophia" @anastasiabeverlyhills contour kit @mikasabeauty brushes and holder @royallangnickel MODA brushes @benefitcosmetics stay don't stray eyeshadow palette @gerardcosmetics brow bar to go @anastasiabeverlyhills dipbrow pomade @brian_champagne hydraplex @doseofcolors liquid lipsticks @jeffreestar @jeffreestarcosmetics velour liquid lipsticks And a few other products. I can't believe how fast time flies! It's already been three weeks! 😭😭😭
Three weeks ago at this time I was finishing up my makeup and getting ready for my princess #SofiaAlaya to make her appearance. Yes, I was doing my makeup while I was in labor! 😂😂😂 I was pausing during contractions and picking up where I left off once the contractions passed. I only packed some of my favorite products in my hospital bag... @morphebrushes 35O eyeshadow palette @marcbeauty remarcable foundation @hudabeauty @shophudabeauty lashes in "sophia" @anastasiabeverlyhills contour kit @mikasabeauty brushes and holder @royallangnickel MODA brushes @benefitcosmetics stay don't stray eyeshadow palette @gerardcosmetics brow bar to go @anastasiabeverlyhills dipbrow pomade @brian_champagne hydraplex @doseofcolors liquid lipsticks @jeffreestar @jeffreestarcosmetics velour liquid lipsticks And a few other products. I can't believe how fast time flies! It's already been three weeks! 😭😭😭


Make-up artist Alaha Karimi spent three hours doing her make-up in order to go “full glam”, applying mink eyelashes, face primer and even contouring.

“I had to keep pausing whenever I’d get a contraction, and I had to catch my breath,” Karimi told ABC News. “But, honestly, doing something I loved helped the time go by so much faster and made everything so much easier.”

💙💋kisses 4💙💋my sweet baby sterling. #newborn#hospitalpics#lovehim#letthembelittle #oureverydaymoments #uniteinmotherhood #candidkids #simplychildren #littleandbrave #makeportraits #kidsforreal #cameramama #hospitalmakeup
💙💋kisses 4💙💋my sweet baby sterling. #newborn#hospitalpics#lovehim#letthembelittle #oureverydaymoments #uniteinmotherhood #candidkids #simplychildren #littleandbrave #makeportraits #kidsforreal #cameramama #hospitalmakeup

Nicola Conville has worked as a journalist and editor for more than 20 years across a wide range of print and online publications. Her areas of expertise are parenting, health and travel. She has two children; Lucy, age eight, and Nathan, age five.

Related tags

labour /