This is the $4.40 Coles cake hack that is breaking the internet

The results are amazing!

October 31 2018

A $4.40 Coles mud cake has become one of the most hacked products of the year, sparking a dedicated Facebook page and hundreds of fans around Australia. It also has it's own hashtag on Instagram, #colescakehack

More birthday spam #sorrynotsorry. Thank you so much to everyone who wished our littlest love a happy birthday this weekend 😘💕. . . . . . . #firstbirthday #birthday #birthdaygirl #one #sophieturnsone #sophieisone #cake #colescakehack #caketopper #woodencaketopper #birthdayweekend #lasercutting #shopsmall #supportlocal #supportsmallbusiness #supporthandmade #foodporn #birthdaycake #mumsofgirls #mumswithhustle #mumsofinstagram
More birthday spam #sorrynotsorry. Thank you so much to everyone who wished our littlest love a happy birthday this weekend 😘💕. . . . . . . #firstbirthday #birthday #birthdaygirl #one #sophieturnsone #sophieisone #cake #colescakehack #caketopper #woodencaketopper #birthdayweekend #lasercutting #shopsmall #supportlocal #supportsmallbusiness #supporthandmade #foodporn #birthdaycake #mumsofgirls #mumswithhustle #mumsofinstagram

The chocolate cake is used a base for all manner of creative decorating, ranging from unicorns and mermaids to penguins and superheroes.

MAGICAL! How gorgeous is this cake hack? Great idea for twins birthday... each get a cake - love it! . . . #cakehack #wooliescakehakc #woolworths cake #hack #coleshack #colescakehack #twins #brisbanefood #brisbanefoodies #healthylifestyle #getfit #healthylife #thehills #shoppingtown #sunnybankhillsshoppingtown #lovethehills #sunnybankhills#brisbanefoodblogger #brisbanemums #brisbanefitness #brekkyinspo #brekkyideas #recipe #yum #nomnom
MAGICAL! How gorgeous is this cake hack? Great idea for twins birthday... each get a cake - love it! . . . #cakehack #wooliescakehakc #woolworths cake #hack #coleshack #colescakehack #twins #brisbanefood #brisbanefoodies #healthylifestyle #getfit #healthylife #thehills #shoppingtown #sunnybankhillsshoppingtown #lovethehills #sunnybankhills#brisbanefoodblogger #brisbanemums #brisbanefitness #brekkyinspo #brekkyideas #recipe #yum #nomnom

Newcastle mother Jodi Bell created the Facebook page back in March 2018, when she wanted ideas for her daughter’s birthday cake.

“The page is a place people can come and find ideas and tips on how to make a hack in their own home,” she told Better Homes and Gardens.

Sooo good! #queenbargain #Repost @addicted_to_bargains | CAKE HACK | I don't know about you but when it comes to my kids birthday's, I freak out because I know I've got to make a cake (I am not a baker). The @colessupermarkets cake hack popped in my head and one thing led to another. The total cost was under $25 (including the @kmartaus candles/Happy Birthday sign): Base (x2) $3 (only used 1 $1.50) Mud Cake $4.40 x 2 = $8.80 Crunchie $1 Malteasers $2.12 Lollipop $1 Happy Birthday $1 Candles $2 Betty Crocker Frosting $5 Oreos $2 Total =$24.42 Method: I put both cakes on top of each other and iced them. I then decorated with the malteasers, crunchie and oreos.. EASY PEASY! I got most of it on sale and you can decorate however you want... Just have fun. A LOT of you suggested Kit Kats around the cake which is really pretty 🎂 P.S. Thank you to everyone that sent me pics of your beautiful masterpieces 💋 I nearly forget.. IT WAS DELICIOUS 😂😍 . . . . #coles #colessupermarkets #kmart #kmartaus #addictedtobargains #shoppingaddict #birthday #cake #cakehack #colescakehack #mudcake
Sooo good! #queenbargain #Repost @addicted_to_bargains | CAKE HACK | I don't know about you but when it comes to my kids birthday's, I freak out because I know I've got to make a cake (I am not a baker). The @colessupermarkets cake hack popped in my head and one thing led to another. The total cost was under $25 (including the @kmartaus candles/Happy Birthday sign): Base (x2) $3 (only used 1 $1.50) Mud Cake $4.40 x 2 = $8.80 Crunchie $1 Malteasers $2.12 Lollipop $1 Happy Birthday $1 Candles $2 Betty Crocker Frosting $5 Oreos $2 Total =$24.42 Method: I put both cakes on top of each other and iced them. I then decorated with the malteasers, crunchie and oreos.. EASY PEASY! I got most of it on sale and you can decorate however you want... Just have fun. A LOT of you suggested Kit Kats around the cake which is really pretty 🎂 P.S. Thank you to everyone that sent me pics of your beautiful masterpieces 💋 I nearly forget.. IT WAS DELICIOUS 😂😍 . . . . #coles #colessupermarkets #kmart #kmartaus #addictedtobargains #shoppingaddict #birthday #cake #cakehack #colescakehack #mudcake

Unicorn cakes are the most popular, but “people have made wedding cakes, birthday cakes and engagement cakes,” she said.

The cakes are inexpensive to make. According to Jodi, a unicorn cake would cost $25 to make, while a professional cake would cost upwards of $100.

CAKE HACK... Done right! OK So shout out to @addictedtobargains and her amazing cake hack we have stolen and using to make one of these for our receptionist (Happy Birthday to you know who you are)! . . . #birthdays #birthdayhacks #cakehack #wooliescakehakc #woolworths cake #hack #coleshack #colescakehack #twins #brisbanefood #brisbanefoodies #healthylifestyle #getfit #healthylife #thehills #shoppingtown #sunnybankhillsshoppingtown #lovethehills #sunnybankhills#brisbanefoodblogger #brisbanemums #brisbanefitness #brekkyinspo #brekkyideas #recipe #yum #nomnom
CAKE HACK... Done right! OK So shout out to @addictedtobargains and her amazing cake hack we have stolen and using to make one of these for our receptionist (Happy Birthday to you know who you are)! . . . #birthdays #birthdayhacks #cakehack #wooliescakehakc #woolworths cake #hack #coleshack #colescakehack #twins #brisbanefood #brisbanefoodies #healthylifestyle #getfit #healthylife #thehills #shoppingtown #sunnybankhillsshoppingtown #lovethehills #sunnybankhills#brisbanefoodblogger #brisbanemums #brisbanefitness #brekkyinspo #brekkyideas #recipe #yum #nomnom

“I won’t pay a couple of hundred of dollars for cake when I can give it a go myself,” says Jodi.

Made with love for the one that I love 🤭💙
Made with love for the one that I love 🤭💙

Top 7 cake hack tips
Pop the cake in the freezer before decorating as it makes it easier to ice.
Do a crumb coat first. Then pop it back in freezer before icing.
If you’re using the Betty Crocker icing, whip it first.
Use a sauce bottle to create drips down the side of the cake.
Use a 30cm plastic ruler instead of an expensive cake decorating tool.
Make sure the buttercream isn’t too runny because the cakes can slide.
Leave yourself at least a few hours to assemble the cake - if not the day before. It always takes longer than you think.

This article originally appeared on Better Homes and Gardens.

Rebecca Lowrey Boyd is a former magazine editor and the founder of Wee Birdy, one of The Sunday Times’ Top 50 Blogs in the World. A design nerd and bird enthusiast, she can usually be found poring over Pinterest, knee-deep in Bunnings or sticky-beaking at modernist homes in Sydney’s bushburbia.