Woolworths reveals new Christmas collectable range

It’s back!

Content Editor / November 13 2018

Hot on the heels of Coles’ Little Shop range, Woolworths have announced they are launching a festive range of collectables for Christmas.

The range, called the ‘Christmas Pop-Out’s’ campaign, launches on Wednesday November 14 and features 12 buildable Christmas characters including Santa, Elves, Reindeer and a Snowman.

Customers will receive a character for every $30 they spend in-store or online. A new character will be released every week in the lead-up to Christmas and for $3 customers can also purchase a Christmas tree stand to place the characters on.

In a statement, Woolworths said customers would “be able to see what they are getting” as the pop-outs “will not come in ‘blind plastic bags’ to help avoid duplication or disappointment and minimise waste”.



“We are really excited to be able to offer Australian families a small gift that captures the fun, imagination and festive spirit of the season with the Woolworths Christmas Pop-Outs,”
Woolworths managing director Claire Peters.

“We believe that kids, parents, grandparents and individuals will be captured by the wonder and imagination of the range and will find ways to make them their own this Christmas — whether that’s as a place card for the dining table or an additional festive ornament around the Christmas tree.

“Our team has also spent a great deal of time ensuring that we considered the environmental impact when putting this together and we are proud to say that the range is 100 per cent Aussie made and fully recyclable.”

Nicola Conville has worked as a journalist and editor for more than 20 years across a wide range of print and online publications. Her areas of expertise are parenting, health and travel. She has two children; Lucy, age eight, and Nathan, age five.