Pumpkin Patch saved at the last minute
By Practical Parenting
March 24 2017
Pumpkin Patch has been saved at the last minute.
Following the announcement that the popular brand has collapsed, Catch group has bought the rights and will see the brand relaunched as an online business.
“We have engaged top designers and product experts to help us build a beautiful range of Pumpkin Patch apparel which will remain true to its heritage but at the same time bring a stronger sense of fashion and product innovation to the brand," Catch Group chief executive Nati Harpaz said in a statement.
Catch Group also owns online businesses Scoopon, GroceryRun and Mumgo.
In October, Pumpkin Patch went into receivership and by March all of its stores were closed.
Harpaz believes the biggest mistake for Pumpkin Patch was expanding to an older age group.
"One of their mistakes was to increase the range, from zero to eight, to zero to 14 when it wasn't necessarily a place 13- and 14-year-olds wanted to walk into," Harpaz said.
"Pumpkin Patch is a great brand loved by many Australians and New Zealanders and it had a great following but at some point, it lost its way."