A healthy baby who won’t stop crying can be distressing, but a new program introduced into maternity wards is helping new parents understand that it’s normal.
The program, called the Period of Purple crying, will be rolled out across maternity wards in Canberra.
Health Minister Meegan Fitzharris launched the initiative last Friday at Centenary Hospital for Women and Children.
PURPLE is a new acronym to help parents understand this stage in their newborn’s development. This stage has also been described as colic; however, the term sometimes gives parents the impression that their child is abnormal.
According to the campaign website: “The Period of PURPLE Crying begins at about 2 weeks of age and continues until about 3-4 months of age.
“All babies go through this period. It is during this time that some babies can cry a lot and some far less, but they all go through it.”
Fitzharris said the program will educate new parents about "a typical stage in early infancy where increased crying occurs,” The Brisbane Times reports.
"As a mum of three, I know that life with a newborn can sometimes be challenging," she said.
"Many new parents don't realise that all babies go through a phase of increased crying in the first few months of life, generally beginning at about two weeks of age and continuing until the baby is about three to four months old."
The program aims to reduce the instances of "shaken baby syndrome", a significant issue around the world.
For more information about the program, visit: www.health.act.gov.au