New app supports parents of premature babies

An online initiative to help encourage premmie parents to share their little miracle with the world.

February 10 2017

Created in partnership with the Miracle Babies Foundation and the world’s leading baby photo sharing app, Baby Pics, it’s a new section of the popular app designed specifically for parents of premature babies. It includes a range of new hand-crafted photo overlays that speak directly to the moments only premmie parents can relate to, such as graduating from the NICU (Neonatal Intensive Care Unit) and being a ‘Little Fighter’.


“Parents of premmies can miss out on experiences other new parents take for granted, and one of these is sharing pictures of their newborn,” said BabyLove’s Debra Smith. “Unsure of how others may respond to seeing their baby in hospital, parents often avoid posting photos altogether. We wanted to change this by encouraging parents to be really proud of their little miracle.”