It's that time of year when it seems every day is a dress up or another school concert or awards day.
One mum has taken to Facebook to rant about the number of school "theme" days and her video post is going viral.
US writer, singer and mum of two Melissa Radke says she's frustrated by having to constantly come up with costumes and accessories.
"Red Ribbon Week y'all," she says, explaining that her kids have to wear red on Monday, have crazy hair on Tuesday and wear neon on Wednesday to show "we're too bright for drugs".
The aim of the day, she says, is to encourage children to be drug free throughout their lives.
"That's a lie," she writes. "The goal is to drive mums crazy with different outfits every single day."
She says when kids are faced with the decision to take drugs they won't think back to crazy hair day!
"Because, if you think towards the future," Radke says, "maybe like when a child is offered drugs, say when they're like twenty, and they become drug addicted, then their parents would say, 'if you had dressed brighter, maybe none of this would have happened."
The video has now been viewed over 13 million times with many other mum sharing similar frustrations.
"I honestly complained to my school mums friends about this same thing," one mother wrote.
Others came to the defense of dress up days, with one fan describing them as "a fun way to show creativity and be yourself or brace to wear something you might not! We love sport weeks it's fun we figure it out with what we already have!!!"
This article originally appeared on New Idea.