Giant inflatable boob raises awareness for breastfeeding
A celebration of every woman's right to decide how and where they feed their children.
By Practical Parenting
March 31 2017
An inflatable boob has been erected in London to celebrate Mother’s day and promote breastfeeding.
Mother London, a British independent creative agency, had the breast placed on the top of a building in the Shoreditch area of the city.
"It's hard to believe that in 2017 UK mothers still feel watched and judged when feeding public by bottle or breast," the agency said.
"This was our Mother's Day project. A celebration of every woman's right to decide how and where they feed their children without feeling guilty or embarrassed about their parenting choices. #FreeTheFeed."