Crayola announced they are retiring a colour from their iconic portfolio
What!?
By Practical Parenting
March 29 2017
Crayola has announced it will be retiring one of its crayons!
While the news is thought to be sad, Crayola has spun it as a celebration.
Sharing the news on Facebook, Crayola said they will be celebrating National Crayon Day by retiring a crayon from its “iconic portfolio”.
The post reads, "On National Crayon Day Crayola will retire one of its beloved colours from its iconic Crayon portfolio!! RSVP to our live stream event on 3/31 to find out #WhosLeaving!"
But it’s not all bad news.
"The colour will be retired across the entire crayon portfolio, including the iconic 24- and 64-count boxes as well as all other Crayon products," Joshua Kroo, the company's director of marketing communications, told Mashable. "Crayola is all about innovating with colour, so consumers can expect that there will be a new, exciting colour coming soon! Of course, the 24-box will always have that number of crayons."
Most people aren't excited by the news.
"I cannot allow it," one person wrote.
Another added: "Please, not Turquoise Blue!!!"
According to Mashable, the current colours in the 24-box include: "red, yellow, blue, brown, orange, green, violet, black, carnation pink, yellow orange, blue green, red violet, red orange, yellow green, blue violet, white, violet red, dandelion, cerulean, apricot, scarlet, green yellow, indigo, and gray."
Which colour do you think will face the chopping block?
