Childs Farm generous donation to the Alannah & Madeline Foundation
The sensitive skincare brand for babies and children has teamed up with Practical Parenting's chosen charity!
Editor / March 27 2019
Childs Farm, the sensitive toiletries brand for babies and children, is now supporting the Alannah & Madeline Foundation's Buddy Bags program.
Childs Farm has committed to providing thousands of bottles of its hair and body wash and moisturiser to be included in the bags which provide essentials to children in emergency accommodation across Australia.
More than 93,000 have been delivered to vulnerable Australian children.
Buddy Bags contain items like a toothbrush, toothpaste, hairbrush, face washer, pillowcase, pyjamas, socks and underwear, as well as a book, photo frame, activity kit and the all-important teddy bear.
As well as providing material aid, Buddy Bags help restore a sense of safety and security into children’s lives during a time of trauma, which is one of the vital first steps to recovery.
The Childs Farm donation is an amazing act of generosity to the Alannah & Madeline Foundation and CEO Lesley Podesta said the support will mean a great deal to children during one of worst times of their lives.
“It’s a beautiful gift of hope to children,” Ms Podesta said.
Childs Farm CEO, Joanna Jensen, said the company was thrilled to donate their products to such a worthy cause.
"Childs Farm wants everyone to be happy in their skin," she said. "Whether it’s normal, sensitive or even skin that may be prone to eczema. It’s this sense of inclusivity that resonates so strongly with the works of the Alannah & Madeline Foundation, so there is a great synergy between our two organisations.
“The thought of kids leaving their homes with nothing but some clothes on their back sends chills down my spine. It is for this reason that we wanted to get involved and help provide products that could bring a child in this type of situation a bit of pleasure," Joanna added. "Enjoying a sudsy shower or being lathered in gentle smelling moisturiser can make the best of us feel fresh and relaxed."
For more information on Childs Farm products visit: www.childsfarm.com.au
For more information on the Alannah & Madeline Foundation visit: www.amf.org.au
Frances Sheen has been a magazine and website journalist & editor for the last 20 years - both in Australia and the UK. She's appeared on countless TV and radio shows to discuss parenting and launched her own social media parenting brand. She's the mum of two little girls and juggles that with a busy working life.