No baby should go "unhugged". That’s the slogan for a great new promise from Huggies who announced they will be making nappies for premature babies.
The Little Snuggler Nano Preemie has been created for babies who weigh less than 500 grams.
According to Better Health Victoria, around eight per cent of babies are born prematurely in Australia. Despite this, Huggies have said they are "passionate about helping all babies thrive, especially the smallest and most fragile.
"This Huggies diaper reflects our ongoing commitment to deliver innovative solutions for the NICU," Eleonora Daireaux, Vice President at Huggies North America, said in a press release.
"After hearing of the need for a diaper that meets the special requirements of these babies, our expert teams in skin science, research, product safety and manufacturing were inspired. Knowing every second counts for these babies, the team acted quickly to bring Huggies Little Snugglers Nano Preemie Diapers from concept to launch in hospitals in just six months."
The nappy was designed in consultation “with nurses and neonatal therapists to ensure the design provided an optimal fit for healthy growth and development.”