The arrival of a newborn is often announced through cute photos on Facebook, Instagram and other social platforms. But if the baby comes prematurely, parents can often shy away from posting on social media, unsure of how to share the news, or how friends and family will react.
BabyLove Nappies wanted to do something about this. So they created Premmie Proud, an online initiative to help encourage premmie parents to share their little miracle with the world.
Created in partnership with the Miracle Babies Foundation and the world’s leading baby photo sharing app, Baby Pics, it’s a new section of the popular app designed specifically for parents of premature babies. It includes a range of new hand-crafted photo overlays that speak directly to the moments only premmie parents can relate to, such as graduating from the NICU (Neonatal Intensive Care Unit) and being a ‘Little Fighter’.
“Parents of premmies can miss out on experiences other new parents take for granted, and one of these is sharing pictures of their newborn,” said BabyLove’s Debra Smith. “Unsure of how others may respond to seeing their baby in hospital, parents often avoid posting photos altogether. We wanted to change this by encouraging parents to be really proud of their little miracle.”